I had the pleasure of meeting with an inquisitive group of students taking Writing for New Media with Jennifer Marlow at The College of Saint Rose in February. Invited to guest lecture, I spoke with them about how building an online social network has helped to rescue dogs in our immediate area and how social media reaches beyond local boundaries in order to make a difference.
Anthony Acosta and Gidget
One student in particular, Anthony Acosta, asked me to be part of his journalism class project and, a month later, my blogging friends and I were being interviewed for his semester’s final piece.
While it feels a bit egotistical to post an article about myself here, I do so proudly. None of what I have achieved has been accomplished alone. This article celebrates all the people I’ve worked with to launch Be the Change for Animals, a national animal activism site asking you to “spend just a minute and never a cent” to help animals in need, and Dog House Adoptions, a dog rescue serving New York’s Capital region. I am beyond grateful for the dedication of every team member on both projects. The successes laid out below belong to us all.
So, without further ado, I present to you…
What Can Blogging Do for Animal Welfare?
A Guest Post by Anthony Acosta
Blogging has become increasingly popular. Through the democratization of the Web, ordinary everyday people can express their opinions on specified, yet infinite topics. Although personal diaries and other less-than-useful blog entries make up the majority of the blogosphere, Kim Clune has strategically harnessed the power of new media to enhance animal advocacy efforts both domestic and wild.
Clune has a strong online presence in the field of animal advocacy. As the founding member of multiple blogging sites, she promotes events, disseminates information and provides avenues that allow people to participate in these efforts. Recently, Clune has dedicated most of her time toward dog rescue, helping to launch Dog House Adoptions, Inc. in April, 2012. She jointly runs the organization with her husband Tim Clune, Lori Harris and Audra Bentley.
Lori Harris, Audra Bentley, Tim Clune and Kim Clune
“We crafted our mission to reach beyond simply rehoming local strays. It is our goal to demonstrate that these dogs are not throwaway items. They have tremendous value in our community,” said Clune. Approximately 3-4 million cats and dogs are euthanized in the United States each year. That’s about 10,000 cats and dogs executed daily. According to Clune, these are often perfectly healthy animals who were innocent victims of human negligence.
Sarah McLachlan is an avid, well-known supporter of the ASPCA. She produced the popular commercial featuring the song “Angel,” in attempt to muster involvement and monetary donations.
“McLachlan is a fantastic and effective voice fundraising for the ASPCA, but it pains people to watch her commercials. They react out of overwhelming sadness and then look away. The heart can only take so much,” said Clune.
Clune’s tactic for educating the public and making a difference in the community is to highlight the pros rather than the cons. She and her team have chosen a path of sustainability, celebrating their dog’s milestones and adoptions. She tackles the issues with a sense of humor instead of disseminating gory images and graphic storytelling. This has proven to be successful.
“By creating an environment that is hopeful more often than grueling, our long term goal is to keep our volunteers and ourselves energized for the long haul – this all happens by building a relationship with one dog at a time,” said Clune.
Clune wears many different hats in the development and maintenance of Dog House Adoptions, Inc. She is the media liaison, fundraising and event promoter, WordPress tech, theme designer, graphic artist, author, photographer and videographer. “I’m also a real-life community ambassador, dog chauffer and puppy cuddler.” Animals are Clune’s passion and she does everything she can to help them, devoting her life and career to ensure their well-being.
“Kim is truly impressive in everything she does. She’s also a warm, caring, funny and incredibly passionate woman – those very same qualities are what shine through in her blog, drawing so many people to it daily,” said Kim Thomas, one of Clune’s managing editors.
The pioneer of Dog House Adoptions, Inc., Bristol is a young black lab mix. She came to Dog House Adoptions pregnant and covered with scars from untreated bite marks. With time, money and compassion, Bristol was fostered for 8 weeks from puppy delivery to puppy rearing with help from Lisa Drury, a reputable Rensselaer County lab breeder.
Lisa Drury with Bristol/Chrystal
Drury helped transition four puppies from newborns to adolescents, working in conjunction with Dog House Adoptions to secure wonderful homes. Today, all four puppies are fully healthy, loved and recently celebrated their first birthday along with Dog House Adoptions, Inc. April 13, 2013.
Because of Bristol’s prominence in the local community, Drury, Kate O’Hara and O’Hara’s grandmother started a fund to raise money for Bristol’s recovery. After receiving $120, Bristol was spayed, nursed back to health and able to attend The Animal Hospital’s Pet Adoption Day in Slingerlands. There, Bristol met her new family who renamed her Chrystal for being the gem of their lives.
Kate O’Hara with the Friends of Bristol veterinary check.
Along with Dog House Adoptions, Inc. Clune also wears many hats in the creation and maintenance of other successful online organizations including This One Wild Life and Be the Change for Animals.
This One Wild Life & Be the Change for Animals
This One Wild Life is what spearheaded Clune’s success in media and animal advocacy. In 2009 it started out as her own personal blog discussing her experiences when connecting with domestic animals and encountering wildlife. After her readership blew up, she quickly realized how powerful blogging was in terms of spreading ideas toward social change.
This One Wild Life celebrates the joy humans experience while interacting with animals, whether domestic or wild, advocating for animal health and welfare in both the rescue and pet world. This One Wild Life produces a plethora of multi-media content regarding animal activism and stories regarding adoptive efforts and numerous events.
Generally these organizations work hand in hand to share important information to maximize their impression on the community. Be the Change for Animals provides an avenue for people to help animals in a pace that doesn’t overwhelm. They highlight one cause every week and provide information on how readers can help. Clune’s organizations don’t just ask for donations, calls to action typically involve the signing of petitions, Facebook “like” campaigns or participating in letter-writing campaigns for the protection of voiceless animals.
“We invite the community to share their favorite causes during Blog the Change. During these events, we link participating posts together to build community-driven relationships and promote sharing,” said Clune.
Amy Burkert, Peggy Frezon, and Kim Clune from BTC4animals.com
Peggy Frezon, an editor for Be the Change for Animals, is working on a project to spread awareness for National Volunteer Month. “We’re blogging about people who volunteer to help animals and encouraging others to blog,” said Frezon. She has also recently created posts about spaying pets, puppy mills, and the illegal ivory trade. “I hope by spreading awareness and compelling writers, we can get others to care enough to act.”
How to strengthen your blog
Back in February, 2013 Clune visited The College of Saint Rose in Albany, NY – where Clune received a bachelor’s degree in English literature – as a guest speaker teaching students how to maximize their blogging potential. Below is a set of tactics used by Kim Clune and other established bloggers.
1.) Interest: Write about something you are passionate about, because maintaining a blog will consume hours of your time. While writing allow yourself to feel something and convey that emotion.
2.) Simplicity: Don’t try to use fancy words and phrases. Write simple, as if you were talking to your friends. Be concise, people tend to read less online, no one wants to read pages of content.
3.) Know your audience: What makes them tick? What turns them off? Keep an eye on which posts get the most traffic, likes and comments.
4.) Multi-media: Written content is important, but providing photos, videos and other visual media will increase your traffic tenfold.
5.) Socialize: Use all types of social media platforms and connect them to one-another. This way you don’t limit yourself to the people using a single network. Offering multiple ways a reader can receive content is a great way to enhance your impression.
6.) Cross-posting: Whenever you create new content on your blog, post a status or send out a tweet. Advertise your writing through your social networks.
7.) Build relationships: Do some research and find people who are interested in the same topic. Have a conversation with them in their own space to lure them into your space.
8.) Share: After a relationship is established, see if the other blog/online-organization will integrate with your own. That way when you post, it will automatically appear on their page as well.
9.) Interact: Respond to every comment left on your blog, this engagement sets you apart from your competition. Depending on the magnitude of your readership this might be hard to keep up with, but it’s worth the effort.
Thank you, Anthony, for sharing our story and for taking such an interest in our work being done on behalf of animals in need.
Students of the New Media class, using what they’ve learned, have created their own civic projects. Give them your support with a click and a comment…