BarkWorld Expo, Here I come! So Should YOU!

BarkWorld Expo, Here I come! So Should YOU!

BarkWorld Expo 2012

Hotel’s booked.
Flights confirmed.
I’m off to BarkWorld Expo in Atlanta in October!

You’re coming too, right?
Think fast for the best deal.
The $129.00 early rate expires August 18th.


Get details here! Your flight, hotel for 3 nights, transportation, and conference pass for you and your dog could be covered by Iams. Just write a 250 word blog – or submit a video – about why you want to attend! Contest ends August 17th.


Learn what’s possible on the web as it relates to you, your pet and your business at The National Pet Social Media Conference – BarkWorld Expo. Be inspired, network and elevate your social “petworking” skills. Whether you’re an average pet owner or a blogger, you’ll be amazed with the information you’ll walk away with, including a roadmap for business you can put into effect immediately.

Established in 2009, the BarkWorld Conference & Expo is the only pet social media conference covering social media, lifestyle and technology as it relates to pet owners and businesses. The 2012 annual conference will focus on many topics, including: photography, podcasting, blog & monetization, mobile applications and technology startups.

Innovative ways to use social media in the animal niche abound! Joining more than 300 pet-loving bloggers and social media pet-repreneurs, the social media geek in me is eager to hear Keynotes from the fine folks behind Twitter, the ASPCA, and the HBO Documentary Madonna of the Mills. And then there are the …

Pet Lifestyle and Social Media Sessions:
  •  What’s Super Healthy & Has 6 Leg
  • Agility, Your Dog & Social Media
  • Digital Scrapbooking for Pet Lovers
  • From Modern Cat to Dog Milk; Inspiration for the Stay-at-Home Pet
  • Google+, Pinterest


I’ll be speaking, too, about ways to build online relationships to benefit a cause and the tools that make that possible. Explor ways to use social media for social good! Have questions on that? Comment below and I’ll incorporate answers into my presentation (sponsored by Iams).

And, when I’m not making delectable, healthy pet treats for you from The Honest Kitchen on the Expo floor, I’ll be hitting up many of the fun and unique features this conference has to offer. There are plenty of sessions to get you started if you’re new to social media and blogging and there’s plenty for those already in the know who want to learn more.


  • Speed Dating for brands & bloggers – back with new brands!
  • Advance workshops & sessions
  • A special Sunday tour of the Georgia Aquarium for 10 social influencers
  • Interactive Game: How Much is Your Tweet Worth?


  • Dog Yoga & Morning Stretches With Your Dog
  • A Charity HOWL-O-Ween Costume Party & Contest with Celebrity Judges, a Photo Booth, Red Carpet, & Prizes
  • Themed Block Parties with brands like: Iams, Eukanuba,, Nutrish, and Petco
  • Cooking demonstrations from The Honest Kitchen
  • Scavenger Hunt for Prizes, like an Apple iPad, The Sims Pets video game, Petco Gift Cards, pet-related books, & more!



Sparkling Sardines: Pet Treats to Beat Heat & Itch!

Sparkling Sardines: Pet Treats to Beat Heat & Itch!

Sparkling Sardines

Pet Food Network StarsWhen Amy Burkert from dropped by to freeload for a month*, competitive shows from the Food Network dominated our television. Deciding to finally put Amy to work, I used her obsession to my advantage. The end result? We became Petfood Network Stars in our very own show minds.

Now, I’m no cook – for myself or my pets – which is why I feed the animals from The Honest Kitchen. I just add warm water and easily serve up a healthy meal. It smells so good, I’m sometimes tempted to serve it for dinner. It is human grade, after all. Still, Amy inspired me to get creative with her.

Check out our easy summertime treat to beat the heat and soothe environmental itch for cats and dogs! We call it…

Sparkle from The Honest Kitchen



Sparkle Herbal Supplement
The Honest Kitchen

Sparkle is an herbal nutritional supplement made with Dandelion Leaf, Rosehips, Burdock Root, Nettle Leaf, and Nutritional Yeast. It is designed to support healthy skin and a shiny coat for both dogs and cats.

We are encouraged that customers of The Honest Kitchen have remarked on it’s anti-inflammatory qualities. That’s the kind of relief our dogs need too.

Through July, save 20% off The Honest Kitchen! It’s their 10th birthday!

Pizza Bites from

Pizza Bites

Pizza Bites are great for dogs with allergies because they contain no wheat, corn or soy and they are made with with all natural, human quality ingredients & baked in small batches at a human grade kitchen in the USA.

Added Bonus

Both companies offer all-natural, human grade, hormone and antibiotic free pet foods. Amy and I don’t even feed ourselves as well as we do our pets. (Just watch us lick artificially colored and flavored orange goo from every one of our fingers after devouring a bag of cheese curls.)


As our video demonstrates, the animals formed some pretty strong opinions about our mad cooking skillz. These Pet Food Network Stars made the cut… for now.


Cook up more pet treats with us in person at BarkWorld Expo, the national social petworking™ conference taking place in Atlanta from October 25-27, 2012. We’ll be making special concoctions for you and your pet’s delight every day. The big mystery: Will we ever graduate to using an oven? Be there to find out!


Enter the Iams Home 4 the Holidays “How I Can Help Pet Adoption” contest by posting a compelling blog post (or YouTube video) about why pet adoption is important to you and how you will utilize what you learn at BarkWorld 2012 to help get more pets adopted. Promote it to your social media community as well as include the link to the post/video in our comment section below.  The more you post and promote the more chances you have to win! Learn more!


* Amy, her husband Rod, and their two dogs didn’t mean to freeload in our basement for a month. Their intent was to freeload in our driveway for a week… until a faulty outlet installation set their Winnebago on fire. We were trying to be accommodating hosts, installing a means for air conditioning in their year-round mobile home. And we really were accommodating hosts… for an additional three weeks during repair.


Amy and I are proud participants in The Honest Kitchen’s Allies Program. I joined because, after dangerous recalls and increased deception about what constitutes “healthy” food in the pet food industry, I finally found a human grade, socially and environmentally conscious dog food company that I can trust my dogs’ life with. While I do receive samples and a discount through the program, I tell everybody I know about The Honest Kitchen because – bottom line – I want them to feel as good about what they feed their dogs as I do.

Bark4Green provides Pizza Bites for the dogs at GoPetFriendly and they also donate them to Dog House Adoptions, a rescue that I co-founded. We feed these treats in abundance because they really are that good! No really. Smell them. They smell awesome and the dogs go nuts for them.


Photos from BlogPaws 2011, the Pet Bloggers’ Conference

Braving an earthquake and hurricane to attend BlogPaws 2011 in Vienna, Virginia, this third pet bloggers’ conference was a huge success despite natural disasters! Still catching up after such a terrific time, these are photos from the conference and a trip to the DC monuments with blogging friends. We weren’t “stranded” at Blogpaws due to the storm. That has such a negative connotation. I prefere to think of our extra time together as a pleasant extension.

ACES Pet Rescue Workshop at BlogPaws 2011

ACES Pet Rescue Workshop at BlogPaws 2011

Precious PetsThere are few resources available to teach the art of marketing when it comes to rescued pets. The stories of these animals must be cast far and wide to capture the attention of that perfect, caring family. Not only is this important for that individual pet but, as a whole, rescue pets deserve a shift public perception. This requires us to illuminate the value of their beautiful lives, educating about their tremendous capacity for unconditional love.


Animal welfare advocates from around the world make the pilgrimage to the Helen Woodward Animal Center (HWAC) in Rancho Santa Fe, California. There, they learn “The Business of Saving Lives” from Mike Arms, HWAC’s president and CEO. Mike is responsible for saving more pets than any other.

HWAC’s free, 3-day program, Animal Center Education Services (ACES), offers training about all areas of effective pet rescue management, providing invaluable insight about pet adoption, volunteer management, education, pet therapies, fundraising.

Mike Arms   Krissie Newman   Angela Morris and Asanya

“Blogger Edition”
BlogPaws 2011

Sponsored by Iams and Eukenuba

On August 25th, Mike broke ACES down into a bite-sized piece with a focus on marketing and took this “blogger edition” on the road to BlogPaws 2011, the 3rd pet blogging conference in Vienna Virginia. He invited two friends along: Krissie Newman, co-founder of the Ryan Newman Foundation, and Angela Morris, Coordinator of P&G Pet Care’s Office for Animal Welfare.

Together, Mike, Krissie, and Angela outlined ways to increase adoptions and lower euthanasia through tried-and-true techniques that improve fundraising skills, education concepts, volunteer management, public relations, and marketing efforts.

Below are just a few points each made. You’ll soon be able to access a polished series (likely next week) at If you work in rescue in any capacity, mine through the ideas presented here. Each is so worthwhile.




Having attended ACES in Rancho Santa Fe and at the BlogPaws session, I recommend learning from Mike in any way, shape or form you can. He is truly an inspiration, to which Krissy and Angela (and I) can attest.

Lessons Learned from #My7Links

Lessons Learned from #My7Links


Portrait of a BloggerBlogging imparts so many lessons upon us. We learn about ourselves, our subjects, and how to share and communicate effectively. We begin to write from within the comfort of who we are — and how we dress when nobody is looking. (Polka-dot fleece pants, anyone?)

To explore these many facets, the TripBase Blog began My 7 links. The rules? Once nominated, publish 7 blog links to share lessons learned. Then nominate five bloggers to share their 7 Links.

Edie Jarolim of Will My Dog Hate Me? nominated Amy Burkert of who, in turn, nominated me. So, without further ado, I present…


1.) My most beautiful post:

Whistler OwlWhistler, the Barred Owl
Visited by this magnificent being on several wintery days, the prose of my experience flowed through my keys with the slightest effort. Perching so close to the house, the owl never wavered as I brought out the big lens and stole moments of statuary poses. In tremendous awe, I learned that there is nothing more exciting than experiencing this owl for myself, aside from sharing that experience with others.


Mexican Riviera Cruise: Dolphins Party with Margarita Mariners

Mexican Riviera Cruise: Dolphins Party with Margarita Mariners

Puerta Vallarta Pacific DolphinBottomless Margaritas flow freely as our small boat heads back to Puerto Vallarta from Yelapa. The party only gets better when hundreds of dolphins come to play.

Heading straight for us, they surround the sides of the boat, dive under and come up to see the people on the bow. Smiling for the camera, they come straight for – and playfully duck under – the boat’s photographer whose legs dangle in the water.


Boat DanceLeaving the dolphins in our wake, our playful crew puts on a show of their own, costumes and all. Is it the fact that we’re watching a stage show on the bow of a moving boat that makes this such a crack up?

Margarita MarinersNot to be outdone, we Margarita Mariners improvise our own show. I have to say, dancing unfamiliar moves on ocean swells while drinking makes folks appear far more intoxicated than they truly are. I, on the other hand, am probably exactly as intoxicated as I appear.


  • Part 1:  Vacation in San Diego — We see shore birds, pigeons and fish which are pulled fresh from the water at the Empire Beach pier, and we ride a silver Mustang seeing more than a few Black Hawks as we drive through San Diego to Coronado Island and beyond, to the beach.
  • Part 2:  Ship Sets Sail — The sun is shining, sailboats are gliding through the bay, and the whole of the military is doing flybys to keep us in line on Lido deck. Enjoy the daytime view and stunning sunset from our veranda as the ship makes an impressive half-turn and heads for sea.
  • Part 3:  Wildlife of Bahia Magdelena — Bay waters teen with breaching gray whales, humpbacks, a harbor seal swimming for its life and other beautiful sea life.
  • Part 4: Whales of Puerto Vallarta — We board a small boat, the only means of transport to Yelapa beach, but find ourselves detoured by 7 feeding humpback whales. All this, after the most beautiful sunrise over Puerto Vallarta.
  • Part 5: Banderas Bay — After our crew’s entertaining dance, we relax in this beautiful landscape, snorkel with orange and black striped fish, and kayak the shoreline.
  • Part 6: Wildlife of Yelapa Lagoon — The remote resort of Yelapa has a a serene lagoon where humans, horses, and herons are great fun for playful Mexican dogs as well as a beautiful beach where humans play.