BarkWorld

“Key Marketing Strategies for Animal Rescues, Shelters, and Bloggers”

Kim Clune

BarkWorld Expo is a friendly and supportive social media marketing conference for the pet industry and pet enthusiasts alike. While fresh, fun pet products were on display last October, plenty of people discussed how rescues, shelters and bloggers greatly benefit animal rescue and welfare every day.

I was honored with an invitation to speak, and my session, The Social Good: Marketing Strategies for Animal Welfare Advocates, aimed to bridge all parties by sharing my real-life experiences with global and local advocacy.

I began as a hobbyist pet blogger, like many of you, looking for ways to make my corner of the internet useful for animals in need. I’ve since experienced wonderful successes as co-founder of Be the Change for Animals, an international animal advocacy site, and Dog House Adoptions, a local rescue.

I am still a blogger who works to help organizations. And now my websites have become organizations that work with bloggers. I’ve learned through a ton of trial and a healthy share of error that, together, we can be a powerful and amplified means for persuasive, life-saving storytelling – once we learn where our pieces fit together.

And our animals’ stories don’t have to be limited by the boundaries of our own small towns. Local rescue efforts can often be funded by people around the globe… if your story packs up nicely and travels well. That’s the beauty of social media.

Below, you’ll find a video of my presentation, slides, notes, and a PDF of online resources. If you’re new to online advocacy work, or want to get involved as a blogger, these tips will get you started. If you’re a seasoned veteran, this material may offer fresh inspiration.

The Social Good: Marketing Strategies for Animal Welfare Advocatees

Session sponsored by: Iams

Takeaways:

  • Ignite your creativity and excite your audience!
  • Spark connections with folks who can help, at home and even abroad.
  • Stock your toolbox with free resources to manage your campaign and increase its reach.

Session Notes

  • Download the PDF.
    Included is my session outline and 2 pages of helpful online resource links.

Presentation

Note: Please pardon the faint sound, the fact that they put li’l ol’ me in this giant conference room where everybody sat at the back, and that I actually cried while talking about one of our awesome rescue dogs. Someday, I will get better at this.

Slides

For Prezi impaired devices, visit Slideshare for a copy.

Cheers to your success. I hope your animal cause gains gobs of support through social media!