A DYING CONCEPT- NO MORE
Be the Change for Animals, the website that we’ve come to know, love, and utterly take for granted, needs a face lift and an attitude adjustment. It’s grown lazy, tired, and has no spark. I don’t like where we’ve ended up since our beautiful founding moment. So, as of right now, I’m 100% back.
LIFE SIGNS ARE AFLUTTER
Thankfully, BTC4A’s Facebook heart is beating strong. This comes thanks to the daily community nurturing of Kim Thomas. Her love for this project runs as deep as my own (maybe even deeper) and stretches all the way back to 2011.
But circulation to the blog extremities grew stagnant long before I stepped away to found Dog House Adoptions in 2012. (Wow. We’re four years old as of this week!) Focus was set on how to do less. Not more. Not New. Not different. And we need more. We need new. We need different. This lag is on us — on me, since I never fully left — for not delivering what you need, for not keeping up with what you want.
IT’S TIME TO REINVEST
Blog the Change asks us, among other things, to identify what we’re doing or planning to do for animals with the hope to inspire others. Here’s my list:
- I’ve taken back the reigns at BTC4Animals.com.
- I’ve begun to follow the 5000 people who connected with us on Twitter yet were neglected over the past year.
- The website will be overhauled in time for our 4th birthday. (FOURTH? Really?)
- The big reveal will be just prior to our July 15th Blog the Change event.
- The goal? Simple, clean lines. Easy to read fonts.
(Who picked that horrid text font anyway? Oh right.)
- And, most importantly, useful content that I hope you’ll engage with, including a revitalization of Blog the Change events.
THE BIGGEST CHANGE OF ALL
We’ll set your inbox free while holding fast to our founding cornerstone, asking you to spend just a moment and never a cent to help animals in need.
- A monthly post will feature a simple link list of timely causes. We’ll collect all the free and easy actions you can collectively cover in 15 minutes or less.
- Now you can subscribe to just one blog. Ours. And you’ll still get the best content.
- We’ll also host a directory of animal organizations you can visit from one central place.
LET’S MAKE THIS ABOUT YOU
Please answer these simple questions below.
- Which organizations are your favorites to support? I’ll enter these first into our ever growing directory. You are still here and, because of that, your opinion totally rates with me.
- Which day suits you best to receive a monthly post? The 1st? Every 2nd Monday? End of the month? Pick your favorite. Majority will win.
- Will a monthly publication keep you interested? Would bi-weekly be better?
- Can I get some volunteers to help manage Pinterest, Instagram, Twitter and G+?
- And can I get a HELL YEAH? (Oh good. You’re paying attention.)
THANKS FOR STICKING WITH US ALL THIS TIME
It’s time we do something new to stick by you, too. And I’m proud to say that my whole team is as re-energized as I am. Together, we’ll make this happen for as long as you come along for the ride.
You heard it here first.
Visit the other animal advocates on this list and leave a thoughtful comment. It’s time to coalesce this community spirit by investing in it from all sides.
Wild Elephants of Mole National Park, Ghana, July 27, 2008 – Photo: Kim Clune
One of my life’s most magical moments was watching a family of four wild African elephants emerge from Mole National Forest for a swim. Mole refuge spans 3000 square miles but, as large and mostly untouched by humans as this special place is, poaching elephants for ivory is still greatly feared. You Can Help These Elephants.
Humane Society International shared a startling fact last week.
Every single day, 100 African elephants are slaughtered for their tusks. If current poaching rates continue, this beloved animal will be gone forever in the next 20 years.
Being born a majestic elephant is an ill fate indeed. Whether captured for carnival cruelty, limited to life in a zoo, or shot dead to make souvenir trinkets, our human impact has made this world a deadly place for these magnificent and emotional beings.
Good News on the African Elephant Horizon
In November of 2013, the U.S. government crushed more than five tons of its confiscated ivory stockpile. U.S. Fish and Wildlife Service Director Dan Ashe said:
We’re doing this to send a signal to the world that we need to crush the illegal trade in ivory and wildlife products in general.
Weeks later, China, the world’s largest market for elephant products, followed suit by publicly crushing six tons of confiscated ivory, an equivalent to 2,000 poached elephants. While there are plenty of issues still as stake, like China’s still legal ivory trade, this is an important first step.
Keep the Momentum Going in Hong Kong!
Join forces with Humane Society International. Urge the Hong Kong government to destroy the ivory it has confiscated.
It must join the U.S. and China in sending a message to poachers and traffickers that their days of profiting from killing are coming to an end.
Petition Text: African elephant poaching has reached critical levels. With 100 elephants being killed every single day and tons of illegally shipped ivory being seized on an almost monthly basis, urgent action is needed to put an end to this crisis.
Hong Kong needs to join other governments — including those of China, the Philippines, and the United States — in taking meaningful action to protect elephants by destroying its stockpile of confiscated ivory.
This important step would highlight the plight of the tens of thousands of elephants at risk of being wiped out by greed. I urge you to destroy the Hong Kong government’s stockpile to help save these majestic animals before it is too late.
Thank you for caring about wild elephants like the ones I met in Ghana.
Kim Clune with a Park Ranger and Wild Elephants of Mole National Park,
Ghana, July 27, 2008
Be, Blog and Read the Change for Animals!
Join Team BtC quarterly by writing about your favorite animal-related cause, reading posts, leaving comments, and sharing on your favorite social networks! Learn more!
Let’s help homeless dogs find rescue volunteers, foster families, sponsors, and loving homes. Spread the word about the importance of dog rescue on July 23!
Not a blogger? Leave a comment on your favorite posts and share article links on your favorite social media networks!
ENCOURAGE PEOPLE TO MAKE A DIFFERENCE:
Let’s do more than talk about the millions of beautiful, healthy dogs put down each year due to overcrowding in shelters. Let’s inspire people to feel good about being involved with rescue, in whatever capacity they so choose.
- Tell a beautiful story about a simple volunteer experience or a dog you’ve personally fostered or rescued.
- Write about a dog whose life is positively changed thanks to even the smallest bit of human intervention.
- Share how a rescue dog has positively impacted his or her human.
Most people are aware that a overpopulation problem exists, but they can’t see themselves as part of the solution. We all know that hands-on help is most needed, so add an easy call to action. Baby steps are fine.
If answering phones at a local rescue makes somebody fall in love with a furry friend, we can applaud one more dog saved through a meaningful connection and the addition of one more rescue advocate to our community. Because there can never be enough of either.
Thanks to Blog Catalog, Dog Rescue Success, and Be the Change for Animals for promoting this event. (click their links for more on how to participate.) And thanks to everyone who plans to take part. See you then!